Harness the power of
online marketing

Online marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave online. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your online presence.

The session will be broken down into these 3 key areas:

Design Exchange
234 Bay Street, Toronto

May 11, 2011, 7:00 to 11:00 AM
Registration starts at 7:00
Breakfast will be served

Leonard Brody

Business visionary & entrepreneur

Leonard is a highly respected entrepreneur, venture capitalist, best-selling author and Emmy nominated media visionary. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, finan­cing and/or sale of five companies to date.

Bill Barnes

VP Business
development | Mediative

Leonard is a highly respected entrepreneur, venture capitalist, best-selling author and Emmy nominated media visionary. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, finan­cing and/or sale of five companies to date.

Tracy Smith

VP Performance
Marketing &
Go-to-market |
Yellow Pages Group

In this role, Mr. Smith has built an in-house performance marketing team and led the strategic development and launch of a performance-based solutions line, including services such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He also implemented enhanced customer reporting and introduced a new web analytics solution